Diamond. Breathe the word, and your mind is as likely as the next to conjure images of the latest custom design, diamond necklaces aglitter on a Hollywood celebrity’s chest. Or a ring saddled with a breathtakingly glamorous diamond one size too large for the frail hand of a woman newly engaged to her suitor. Or the world-renowned tiffany yellow diamond, which bedazzles admirers, investors, and photographers alike. Make your pick.

But what is a diamond? How do they come to be, where are they found, and, as the marketing byline-turned-adage goes, are diamonds really a girl’s best friend? Maybe as or more importantly, why should you consider investing in any of SAHAR ATID’s diamonds? You’ll find the answers to all your questions below.

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