Tycoon

In 2000, SAHAR ATID identified the importance of differentiation and necessity to create products and services that answer consumer and retailer needs. The company partnered with a US jewelry designer and launched the Tycoon cut brand.

Toros Kejejian, a Lebanese-born of Armenian descent, whose family had been crafting jewelry for four generations, created a new diamond cut with an intricate design, but needed someone with the skill of master craftsman to expertly manufacture the diamonds. He found what he was looking for at SAHAR ATID.

The Tycoon Cut is a patented rectangular mixed cut with nine crown facets and 20 step-cut pavilion facets. The faceting of the crown is what makes the Tycoon Cut remarkable as the top center facet is in the shape of a diamond – making it the only diamond with a diamond on top. It is the table facet arrangement that gives the Tycoon Cut a higher degree of brilliance and fire.

In spite of the difficulty involved in polishing this cut, SAHAR ATID are able to utilize their extensive experience and expertise to create this unique and beautiful cut.

Since then, Kejejian and SAHAR ATID have worked together, creating one of the most sophisticated diamond cuts in existence. And their diamond, The Tycoon Cut, has become one of the most sought after by high-end retailers in the United States.

Tycoon Website > > >